Technology has changed the way we live and work.

Now, more than ever, businesses need to find ways to incorporate technology into their day-to-day operations in order to stay ahead of the competition.

From marketing and customer service to human resources and accounting, there are a myriad of ways that businesses can use technology to streamline their processes and improve their bottom line. Here are five examples of companies that are doing just that.


1. Marketing:

Inbound marketing software company HubSpot is a leader when it comes to using technology in marketing. They’ve developed an all-in-one platform that helps businesses attract visitors, convert leads, and close customers.

HubSpot’s software includes everything from email marketing and SEO tools to social media monitoring and analytics. And it’s not just small businesses that are benefitting from their technology; Coca-Cola, Staples, and other big brands are using HubSpot to power their marketing efforts as well.


2. Customer service:

According to a study by American Express, four out of five customers say they would take their business elsewhere after just one bad customer service experience. That’s why it’s so important for businesses to get customer service right. And one company that’s doing just that is Zappos.

Zappos is an online retailer known for their amazing customer service. They offer free shipping and free returns, 24/7 customer support, and even a 365-day return policy. And they’re able to provide such amazing service thanks in part to their use of technology. Zappos uses a customer relationship management (CRM) system to keep track of customer interactions, purchase history, and preferences. This allows them to give each customer the individualized attention they deserve.


3. Human resources:

Modern businesses need modern HR solutions if they want to attract and retain top talent. One company that’s leading the way in this area is Google.

Google has been on the cutting edge of HR for years, with a focus on using data and technology to drive their HR decisions. They were one of the first companies to use employee satisfaction surveys, and they’ve also developed sophisticated systems for tracking employee performance data. All of this data helps them make better decisions about things like compensation, training, and career development opportunities for their employees.


4. Accounting:

Technology has also changed the way businesses handle accounting and finance. One example is Xero, which is an online accounting software platform designed for small businesses and freelancers.

Xero provides users with real-time visibility into their financial data so they can make informed decisions about how to manage their money. Xero also offers features like invoicing, bills payment, and expense tracking—all of which can be done from your mobile device or computer. This makes it easy for busy business owners to stay on top of their finances without having to hire an accountant or bookkeeper.


5. Project management:

Another area where technology is changing the way businesses operate is project management. There are now dozens of project management software platforms available. Each with its own unique set of features designed to help businesses plan, execute, and track projects large and small.

One such platform is Asana, which helps teams manage tasks big and small in one place—from simple To-Do lists to more complex workflows involving multiple people and teams across different departments within a company. Asana also makes it simple to track project progress over time.



Technology is changing the way we live and work—and that includes the way businesses operate as well. If you want your business to stay competitive, it’s important to find ways to incorporate technology into your day-to-day operations. The five companies named here are just a few examples modern businesses putting tech good use. But they definitely won’t be the last.